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Tom Malone Jr has unveiled his brand new bleach blond buzz cut hairdo, but not everyone was happy about the dramatic makeover.
The 26 year old, who recently quit Gogglebox after six years starring on the hit Channel 4 series, took to his Instagram feed to debut the look for his 313,000 followers to see.
The snap showed the TV personality posing in a grey-blue jumper as he sported a dark brown full beard and a bleach blond short hairstyle.
In the caption, he told his legion of fans: "Soooo I kind of did it [eyes emoji and blond man emoji] PS. Swipe for my mums reaction," alongside a crying with laughter emoji.
A second photo was a screenshot of a conversation he had with his mum Julie, where he sent her the same photo before writing: "Might of dyed my hair mum".
She responded: "Your joking ? Your winding me up it's an app ? Please tell me it's a joke ,it's terrible , You wouldn't ,not when you have your niece and nephews baptisms coming up ,!!"
Clearly enjoying her reaction, he replied: "It's very real mum," with a crying with laughter emoji, before adding: "Thanks for that".
Many of Tom's celebrity pals had the opposite opinion though as Love Island star Dom Lever commented on the post, saying: "Worth it".
While Tyne-Lexy Clarson wrote: "Looks sick," with a clapping hands emoji.
Tom's girlfriend Bryony Briscoe gave her seal of approval too as she added: "Nah you’re too peng," with a heart eyes emoji, to which he responded: "@bryonybriscoe glad somebody likes it," with a crying with laughter emoji.
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Tom had taken to his TikTok account a week prior to the big reveal to tell his legion of fans that he would dye his hair blond if England won the Euro 2020 final.
The squad ended up losing 3-2 after missing three penalty shootouts against Italy. As a result, Tom decided to leave the decision on what to do with his hair up to his followers.
"Turns out people would like me to look silly so I guess I’ve got to do it," Tom said after hosting a poll.
The TV personality, who recently landed a new role as "Head of Chair Testing" for home solutions specialists BiGDUG, then documented the whole process, using Jerome Russell's Blonde dying kit.
Following the transformation, he shared the screenshot of his conversation with his mum and said: "She wasn’t a fan but there’s no need to bring the baptism into it."
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