Jennifer Lopez, 53, has been criticised for her latest brand launch as she took to Instagram to unveil her own alcohol range, Delola.
The Jenny From The Block hitmaker’s news was met with backlash from some fans after they noted that the singer has previously spoken out about her decision not to drink and the health benefits of sobriety.
Jennifer shared a short promotional video on Instagram in view of her 240 million followers to share her surprise new project.
She captioned the post: “The secret is out!!! I’m proud to share with you @DELOLA … my new collection of unique, mixology-level ready-to-enjoy spritzes.
“More is #OnTheJLo. Let’s live the #DelolaLife together @gregswalesart.”
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A post shared by Jennifer Lopez (@jlo)
However, despite the singer’s excitement, some of her followers were left “disappointed” over the product, as they questioned why J.Lo hadn’t focused on a range of mocktails instead.
Creativesobriety said: “Oh wow. This is disappointing. Why not create a NA brand considering you’ve been outspoken about the negative effects of alcohol and that you yourself don’t drink? This feels so off-brand for you, genuinely curious why you’re selling alcohol.”
Roxliss added: “I thought you didn’t drink???”
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Miss_Carrie_Jean commented: “I’m generally a big fan of everything you do, but this is a big disappointment.
“There’s so much alcohol being marketed towards women specifically and not surprisingly the number of women struggling with alcohol is skyrocketing.
“I appreciate you having a brand to grow, but why not glamorize mocktails instead?”
Express.co.uk has contacted a representative for Jennifer for comment.
Jennifer previously spoke to US Weekly about her reasoning for not drinking.
She admitted: “I don’t drink or have caffeine.
“That really wrecks your skin as you get older.”
More recently, the Maid in Manhattan actress told PEOPLE that she only “enjoys an occasional cocktail here and there”, as she promotes her new brand.
She continued: “I’m not a huge alcohol whatever-alcohol drinker, so it needed to be something that was really pleasant tasting.
“I loved the idea of creating something a little more healthy, a little bit more to my taste with kind of healthier ingredients and being gluten-free.”
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