The PR pros behind the SPAC and IPO rush

Good morning and welcome to Insider Advertising for March 15. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • The SPAC and IPO PR rush.
  • Clubhouse brand deals.
  • Dunkin’s influencer marketing.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Keyana Corliss, head of global corporate communications, DatabricksDatabricks

Meet the 18 top PR pros that companies are rushing to hire in the SPAC IPO craze

  • Sean Czarnecki reports that the SPAC and IPO market is heading for another robust year, which means opportunity for PR firms.
  • Companies going public need seasoned communications vets to help put their businesses in the best light for investors.
  • Insider identified the top 18 public relations pros working in IPOs and SPACs today.

Read the story.

A user of the social media app Clubhouse shows her smartphone with the logo of the audio application.Christoph Dernbach/picture alliance via Getty Images

How influencers and marketers are using Clubhouse to strike brand deals and make new connections

  • The audio-only app Clubhouse has had a meteoric rise since launching in 2020.
  • Sydney Bradley reports that influencers have taken notice and built a bustling community on the app for networking.
  • Marketers are also tapping in by using Clubhouse to scout talent and cast campaigns.

Read the story.


Inside Dunkin’s influencer-marketing strategy, from hiring Charli D’Amelio to employees posting on TikTok

  • Dunkin’ has launched long-term programs on social media to help promote products.
  • Amanda Perelli reports that the brand has leaned into hiring influencers, employees, and fans to film content for TikTok.
  • Dunkin’ has a large TikTok presence with 2.4 million followers.

Read the story.

More stories we’re reading:

  • Mars CEO says that the pandemic will redefine how the company approaches business travel and office design (Insider)
  • How finance-focused TikTok creator Tori Dunlap’s earnings ballooned after she began posting videos to help her 860,000 followers take control of their money (Insider)
  • HBO content will remain commercial-free in ad-supported version of HBO Max (The Wrap)
  • Condé Nast expects strong revenue growth in 2021 after “very difficult year,” CEO says (The Information)
  • House panel weighs moves to rein in big tech, aid media (Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

Source: Read Full Article