If like us you are a regular M&S shopper then you'll probably be familiar with, or have seen the Per Una sub-brand dotted around in stores.
The signature florals, cable knits and cord separates are regular style hits with the more mature customer, and those who prefer a more laid back, country casual vibe.
But we've got to be honest, the Per Una rails are not always the first we desire to rummage through.
Well until now that is…
M&S latest A/W19 campaign for Per Una has literally changed the opinions of the fashion desk overnight.
Not only has the campaign been stunningly shot in a British countryside setting, the brand has been given a contemporary refresh -and it's seriously pulling at our purse strings.
Quality and attention to detail is key in this collection with carefully crafted prints, cosy knitwear and checked outerwear taking centre stage.
This might be a Per Una range that has been kicked up style a notch, but the brand have cleverly kept their brand identity intact so it will still appeal to their loyal customers, whilst bring in a new younger audience.
Other key players include the silky co-ordinating set which can be playfully mixed and match within the collection to create numerous outfits.
And if this wasn't enough, we promise you'll fall in love with the luxe olive green suit which is simply perfect for the upcoming party season.
Well M&S you've done it again, we are adding these Per Una items to our shopping baskets pronto …
FASHION EDITOR'S 5 KEY PICKS
1 Floral Print Midi Shirt Dress, £89
If you love a smock dress, this one ticks all the boxes and looks great layered with a polo neck.
2 Cable Knit Roll Neck Relaxed Fit Jumper, £39.50
Mixing textures is key to nailing casual chic. We'll be wearing this cable knits with the silky floral skirt.
3 Satin Floral Print Pleated Midi Skirt, £49.50
A midi is a must have for the autumn season- wear this skirt anywhere and everywhere.
4 Floral Pyjama Style Blouse, £39.50
Don't be afraid to play with your prints. Pair this pyjama shirt with the skirt above for a cool clash that'll earn you extra style points.
5 Longline Wax Look Coat, £99
Thanks to Per Una the wax jacket is has been made cool again, team with your off duty denims and a chunky knit. Trainers are optional.
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