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- An exec in Netflix’s brand partnerships unit has departed the company, Business Insider has learned.
- Zac Eller joined Netflix from 20th Century Fox for a director role on the streaming company’s brand partnerships team.
- He exited after mid-March.
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A former 20th Century Fox executive who joined Netflix in 2018 for a director role in its emerging brand partnerships team has exited the company, Business Insider has learned from multiple sources.
Zac Eller, who was a director of brand partnerships in North America at Netflix, departed after mid-March, three sources familiar with the matter told Business Insider. He spent less than a year in the role.
Eller did not return multiple requests for comment from Business Insider. Netflix declined to comment for this story.
Brand partnerships are arelatively new and developing effort within Netflix. The streaming company has been building out a team to create licensing and promotional deals with brands tied to its original shows and movies. The effort hit its stride around the return of “Stranger Things” in July, when Netflix worked withroughly 75 brands, including Coca-Cola and Nike, to promote the series.
Eller,a studio veteran, was a marketing executive at 20th Century Fox before Netflix, and Sony Pictures Entertainment before that. His most recent role at Fox, prior to Netflix, focused on marketing partnerships and promotions.
Cheddar reported in March that Eller was leading Netflix’s marketing partnership efforts to promote its shows and movies. He was involved in growing the licensing deal with Baskin-Robbins into abigger promotional partnership, a Baskin-Robbins executive previously told Business Insider.
Eller reported to Barry Smyth, director of global brand partnerships and partner marketing. Christie Fleischer, a former Disney exec, oversees Netflix’s consumer products, brand partnership, and partner marketing efforts.
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Read more about the emerging team within Netflix that is driving its brand partnerships:The 2 power players at Netflix who are leading its early marketing work with brands like Coca-Cola and Lyft
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