As Pharrell‘s Billionaire Boys Club brand embarks on its 20th year, the label partners with JOOPITER on a special limited edition capsule collection.
In celebration of its innovative legacy and its global retail presence, BBC ICECREAM taps the global digital-first auction house for a collaboration that pays homage to Pharrell’s infinite creative vision. The collection features key BBC icons reimagined in shades of purple, true to the JOOPITER brand. The t-shirt that highlights the collaboration features Pharrell’s iconic Jacob & Co. Skateboard Pendant Chain which sold at $103,750 USD at last month’s inaugural JOOPITER auction. The t-shirt also sees the BBC ICECREAM and space moniker embossed in the background of the graphic.
Other pieces include a white t-shirt featuring the BBC ICECREAM dog in purple as the main graphic and a black t-shirt with the JOOPITER tag emblazoned in the wrong. All shirts are priced at $75 USD.
The BBC ICECREAM x JOOPTIER collaboration will be available exclusively on JOOPITER starting on November 23, 9 a.m. PT or 12 p.m. EST. Take a look above at the products set to drop later today.
In other fashion news, Alessandro Michele is reportedly exiting Gucci.
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