After exploring the great outdoors in its alfresco “Tour” campaign, workwear imprint Carhartt WIP is traveling through ’90s NYC for its latest Fall/Winter 2023 campaign.
Shot by local photographer Daniel Derro Regan, Carhartt WIP heads to the Big Apple’s underground scenes. The campaign boasts a nostalgic feel, illuminated by dim-lit shadows and retro energy. Models move through NYC subways at midnight, entering fast food joints and parks after hours.
Men and women relax in Carhartt WIP’s seasonal collection, sitting on quilted sofas in pinstriped shirts, branded underwear, and cropped hoodies. New workwear styles welcome late-night car rides while graphic tees and flapped headgear stroll through NYC’s five boroughs. They ride local transport in collarless gilets and striped knitwear, seeing embroidered varsity jackets accompany heart-printed tees and fuzzy outerwear.
Take a closer look at Carhartt WIP’s new FW23 campaign in the gallery above.
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