Copenhagen-based label GANNI has launched its “SOFTWARE” collection, an ensemble of genderless leisure and rainwear arriving in the brand’s signature effortless and colorful aesthetic.
Comprising a crewneck, T-shirt and matching pants in a variety of colorways, the collection arrives as one of the brand’s most responsible yet thanks to its use of organic cotton and recycled polyamide.
Captured in local spots across the Danish capital, the accompanying editorial spotlights the collection’s versatility and how it can be worn everywhere and by everyone.
“I always get super inspired seeing different people wear our clothes,” explains Ditte Reffstrup, GANNI Creative Director. “It’s a state of mind, not a fixed persona or identity. It’s plural for a reason. Having as many people as possible feel included in what we do has always been the goal. Everyone is welcome.”
The full “SOFTWARE” collection is available to buy now from the GANNI webstore.
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In other news, Aries is celebrating imperfection with its nostalgic SS22 collection.
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