HBX and Coinbase have joined forces for a one-of-a-kind pop-up that will feature prizes, shopping, screen printing and an exclusive NFT gallery. Open to the public in New York City’s Soho neighborhood from December 18 to 19, the experience will celebrate digital and physical collectible culture and explore the future of both brands. HBX will open its permanent New York City outpost in 2022 and Coinbase will soon launch its own NFT marketplace. These important milestones will be represented in the space through a survey of hyped collectible culture spanning physical and digital realms.
Upon entry, attendees of the HBX x Coinbase Pop-Up with the Coinbase app will receive a coin that can be redeemed at an on-site authentic Japanese gashapon arcade, which will be dispensing physical prizes from top names in fashion as well as NFTs. Among the giveaways are products from brands like Ambush, Suicoke, Pleasures, Gentle Monster, Carhartt, Engineered Garments, Human Made and Heron Preston. Guests will also have the opportunity to screen print T-shirts and tote bags with original designs, available only at the pop-up. In addition, the space will serve an ideal spot for holiday shopping, offering a carefully-selected range of fashion, footwear and home goods from HBX.
After the meteoric rise of NFTs this year, it’s only fitting that the HBX x Coinbase Pop-Up will feature a gallery of work from some of the metaverse’s most recognized names: FVCKRENDER, Henbo Henning, Rhymezlikedimez, Sticky Monger, Bobby Hundreds and Eric Hu will be a part of the exhibit. Stay tuned to HYPEBEAST for a sneak peak of the gallery ahead of the event and be sure to mark your calendars to take part in the experience.
The HBX x Coinbase Pop-Up will take place at 393 Broadway in New York City and will be open to the public on December 18 and 19 from 12 P.M. to 6 P.M. ET.
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