JSP and Extra Market Join Baking Company Amoroso's for Collaborative Capsule

JSP and Extra Market Join Baking Company Amoroso's for Collaborative Capsule

JSP returns with yet another creative lineup of collaborators with the Amoroso’s x Extra Market x JSP collection. Jimmy Gorecki’s label connected with Philadelphia-based baking company Amoroso’s to celebrate the famous bread makers with co-branded graphics which include Amoroso’s “Breadman” character. Operating for over a hundred years in Philly, Amoroso’s now boasts an international reach while still staying local. As a graphic designer and proprietor of Los Angeles-based restaurant Extra Market, Jamie Story curated the graphics and at Extra Market the menu will feature a vegan cheesesteak that is made on an Amoroso’s roll.

The capsule itself includes black and cream colorways of 100% cotton French Terry hoodies and sweatpants alongside several 100% cotton graphic tees that all feature thematic graphics. In addition, a collaborative skateboard deck with Amoroso’s roll graphic and co-branded logo completes the collection. When discussing the project, Gorecki shared “Make it in the back. Sell it in the front. Like a Bakery. It’s all in the ingredients and process. That is the shared recipe for the JSP x Amoroso Bakery x Extra Market clothing collection.”

The launch of the Amoroso’s x Extra Market x JSP collection takes place July 29 at 10am EDT via Standard Issue Tees. In addition, it will be available in-store via Extra Market in Los Angeles and Lapstone & Hammer in Philadelphia. Pricing ranges from $40 for the tees to $130 for the hoodies.

Elsewhere in the world of collaborative fashion, a second Looney Tunes x MARKET collaboration has released.
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