Jeff Wysaski, 37, is a Los Angeles-based comedian who makes hilariously off-kilter products and plants them in real stores for unsuspecting souls to find.
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Wysaski’s project — called Obvious Plant — has developed quite a following with more than 272,000 followers on Instagram and even more on Facebook.
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“Obvious Plant started with me making fake signs and leaving them in public,” Wysaski tells BuzzFeed. A hilarious example? These animal “facts” posted all over the Los Angeles Zoo.
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Wysaski — who’d grown bored of creating web comics and traditional Internet-style comedy — says the signs “made me realize I really liked bringing my jokes off the computer screen and into my neighborhood.”
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“I also really liked the idea of breaking up the mundaneness of everyday life by inserting some unexpected humor into people’s lives.”
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But how does he get the products into the stores? Wysaski says it’s surprisingly easy.
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“I’ve been doing this for 4 years now and have never been confronted or called out by an employee,” Wysaski says.
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“You’d be surprised how oblivious people are. There may be people looking for someone to take something OUT of the store, but no one is expecting the opposite to happen.”
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“Really the most important thing is to go into the store during off-peak hours. The more people in a store, the more eyeballs I have to avoid.”
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While Wysaski’s weird art installation project has acquired some prestige of late — there was a pop-up exhibit of his work earlier in the year — he says his goal is just to make people laugh.
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“A lot of my work focuses on the frustrations of the modern world — depression, excessive consumerism, the futility of existence, etc. When it comes to difficult topics like these, my coping mechanism is to make jokes about it.”
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“Hopefully, helping others laugh about it as well is therapeutic for more people than just myself.”
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If you’re not lucky enough to stumble across an Obvious Plant product IRL, you can visit Obvious Plant’s Tumblr and store.
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