Asda delivery drivers praised by customers for wearing ‘hidden message’ badge

Asda has been doing its bit to get people chatting to combat loneliness during the coronavirus pandemic.

Shoppers have spotted food delivery drivers wearing badges which say “Happy to Chat”.

Some in-store employees will also be wearing the markers so you know you can enjoy a good conversation with them.

The badges have been announced as part of Asda’s " Delivering Christmas Kindness " campaign.

It aims to tackle loneliness in UK communities around the festive period.

Asda claims 7,500 of its delivery drivers will now have the option to wear the badges which may be a crucial lifeline for the loneliest people in Britain.

Would you be happy to chat with your delivery driver? Let us know in the comments…

The badges are not compulsory, so the supermarket promises that anyone who has chosen to wear one is happy to have a gab with anyone who wants to talk.

And the campaign has already been praised by shoppers.

Asda’s chief customer officer, Anna-Maree Shaw, said: “It’s a challenging time for everyone, especially those experiencing loneliness.

“While Asda colleagues have always made an effort to have a quick chat and raise a smile, we want to make sure that whether it’s in our stores, at the doorstep or in the community – we’re here for customers this Christmas.”

Sam Ward, deputy chief executive and director of services at the Royal Voluntary Service, added: “Royal Voluntary Service is incredibly proud to be part of such a wonderful initiative alongside Asda.

“We all understand that Christmas can be difficult for those who are on their own and that this year stands to be trickier than ever.

“With the help of this fantastic project, it shows that even just a little Christmas kindness will go a long way in making the festive season easier for those in need.”

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