Award Shows Continue Twitter Streak as ‘Moon Knight’ Holds Strong

Award Shows Continue Twitter Streak as ‘Moon Knight’ Holds Strong

Live award shows continued to prove they’re a hit with viewers, as once again the April 3 Grammy Awards and the March 27 Academy Awards landed in the No. 1 and 2 spots on Variety’s Trending TV chart for the week of April 4 to 10.

Last week the Grammys earned a record-making 56.9 million engagements. This week, the CBS broadcast added another 12.6 million engagements to that total, further solidifying the show as the top engagement earner on Variety’s Trending chart since its inception. Meanwhile, ABC’s broadcast of the Oscars added another 4.6 million engagements to its previous tally of 58.8 million engagements, putting it in a solid, yet distant, second place.

Elsewhere on TV this week, the new installment of “Moon Knight” on Disney Plus got people talking. The second episode of the six-part miniseries bowed on April 6, introducing viewers to the newest MCU superhero’s second personality, Marc Spector (Oscar Isaac).

The fan frenzy was fueled by fellow MCU stars Vincent D’Onofrio and Simu Liu, who both shared their encouragement for the series following strong performances from Isaac and co-star Ethan Hawke (although Liu did note Hawke’s character may benefit from a better Mandarin teacher).

Fans also shared plenty of theories and Easter egg discoveries as they settled into the first two episodes, discovering subtle connections to “The Falcon and the Winter Soldier,” “Thor” and “Black Panther,” along with another code for a free digital comic book download. In total, the show earned 220,000 engagements, half of last week’s haul.

A new episode of “Outlander” on Starz propelled that series to fourth place, up from 10th last week. The Caitriona Balfe and Sam Heughan-led drama pulled in nearly 167,000 engagements following its 71-minute long installment, “The World Turned Upside Down.” The episode picked up on an important thread from its source material, Diana Gabaldon’s novel “A Breath of Snow and Ashes,” in which Claire falls deathly ill. It also featured a shocking death that will further complicate life at Fraser’s Ridge for the characters heading into the final two episodes of the season.

“Outlander” also kicked off production on its seventh season this past week. Heughan shared photos online, which further drove overall engagement.

Netflix’s second season of “Bridgerton” also held strong on this week’s chart, accumulating 131,000 more engagements as fans continue dissecting the March 25 drop. Meanwhile, an April 10 report from The Sun alleging abusive on-set behavior and bullying from production designer Dave Arrowsmith further drove interactions. Variety later verified Arrowsmith has exited the upcoming “Bridgerton” spinoff, “Queen Charlotte.”

New on this week’s chart was Netflix’s first-part drop of “The Ultimatum,” the reality dating experiment from the team behind “Love Is Blind.” The Nick and Vanessa Lachey-hosted series kicked off its 10-episode run on April 6 and pulled in 106,000 engagements throughout the week as the first eight episodes began trending. The series revolves around couples; one person wants to get married and the other isn’t so sure, so they begin an open relationship to get some clarity and test their commitments. Episodes 9 and 10 drop on April 13, with a reunion episode to follow.

Another Netflix entry, “Business Proposal,” landed in seventh place on this week’s chart. The South Korean rom-com (based on a webtoon of the same name by HaeHwa) revolves around a woman (Kim Se-jeong) who shows up to a blind date disguised as her friend, with intentions of scaring him away. But things grow complicated when the woman realizes the man (Ahn Hyo-seop) is actually her boss — and he proposes. The first season wrapped on April 5, garnering another 72,000 engagements for the series on Twitter.

In eighth place this week was “The Late Late Show With James Corden” on CBS. Many of the show’s 62,000 engagements were due to a new installment of “Carpool Karaoke” with Nicki Minaj. Throughout the episode, Minaj sang some of her hits and opened up about her mental health, but it was her spot-on impression of Adele (and a rendition of “Someone Like You”) that really got fans excited.

Elsewhere, “Our Flag Means Death” on HBO Max once again landed in ninth on the chart with just over 61,000 engagements. The pirate comedy that’s very loosely based on the life of Stede Bonnet (Rhys Darby) wrapped in March, but it continues to draw conversation thanks to its groundbreaking LGBTQ portrayals and curiosity surrounding the real-life pirate at the center of the story. A fan campaign for a second season renewal has also propelled overall engagement.

Rounding out this week’s Top 10 was “WWE Raw” on WWE/USA with nearly 58,000 engagements, which were largely driven by WrestleMania 38 on April 2 and 3. During the event, All Elite Wrestling (AEW) co-founder Cody Rhodes made his much-anticipated return to the organization after nearly six years ago. During the April 4 show, The Visionary confronted Rhodes about his intentions with the organization, given how Rhodes and his wife Brandi Rhodes left AEW in February after failing to come to terms on a new contract.

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