Balenciaga drops $25M suit against producers of controversial campaign

Balenciaga drops $25M suit against producers of controversial campaign

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Balenciaga said on Friday that it’s dropping its $25 million lawsuit against the producers of a recent widely maligned ad campaign.

The fashion house filed the suit a week earlier against a production company and set designer after its spring 2023 campaign included documents from a Supreme Court case about child pornography.

The brand also faced backlash for a separate campaign that showed children holding teddy bears in bondage outfits.

Balenciaga sued production outfit North Six and set designer Nicholas Des Jardins after one ad was to feature some background desk items and fake legal records from a prop house — but wound up showing a real SCOTUS ruling.

Reps for North Six and Des Jardins denied that they were responsible, and there was also an outcry from fashion pros saying the parties shouldn’t be blamed for a company’s ads.

Celeb collaborators including Kim Kardashian also chided the brand publicly over its poor judgement and lack of oversight.

On Friday, Balenciaga said it was ceasing the litigation, according to a social media statement by its CEO.

https://www.instagram.com/p/ClrHlMzqjt9/

Meanwhile, the hip fashion brand’s creative director, Demna, apologized on Instagram for the teddy bear campaign.


One campaign used images of kids and teddy bears in bondage gear that brought swift backlash.

Jam Press/Balenciaga


One campaign used images of kids and teddy bears in bondage gear that brought swift backlash.

Jam Press/Balenciaga

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