Brits can’t wait to ditch the jumper and have a cold beer in summer, study finds

Travel: Experts slam taskforce report on summer holidays

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Research of 2,000 adults revealed bright mornings, never feeling cold and the fact it feels easier to eat a salad are some of the other great things about the warmest time of the year. Falling asleep in the sun, major sporting events being on the telly and fish and chips by the sea were also savoured moments. And nothing says summer like getting an ice cream from the ice cream van according to a quarter of adults. It also emerged 57 percent are determined to make this summer the best ever.

The research was commissioned by O2 as part of its Here Comes Brighter campaign, to celebrate the return of life’s little pleasures.  

More than half (57 percent) of those polled plan to spend most of their waking hours enjoying the outdoors this year as 59 percent reckon the weather has a major impact on their mood.

Bright mornings (47 percent), spending more time with friends and family (47 percent), eating outdoors despite now being able to eat indoors (45 percent) and getting a bronzed tan (28 percent) were top of the agenda for summer 2021 according to respondents.

And of the 50 percent planning a holiday this year, 37 percent will be opting for a staycation.  

As festival season reopens for business, food (32 percent) and music events (14 percent) were top of the agenda along with country fairs (29 percent) according to the findings.

It also emerged 74 percent of adults revealed that it’s simply easier to get out of bed in the morning during the summer.

Adults favoured the month of August (28 percent) within the season itself and saw a comfortable 25 degrees as the ideal temperature (29 percent).

Nina Bibby, CMO, O2, said: “There’s always a positive feeling heading into the summer months, but this year feels particularly exciting.  

“2020 was a year of missed moments so as the nation continues to open its doors, it’s completely understandable that everyone wants to make the most of it. That’s why we’re helping customers get the best out of lockdown lifting.  

“From the return of live experiences, through to holidays and days out with friends and families, our range of exclusive Priority rewards gives customers access to amazing experiences at each stage of the UK’s gradual return to normality.”

O2 will be giving Londoners the chance to pick up a free ice cream from Riverside Grass, Southbank, 11:00 – 17:00 on Wednesday 26th May. O2 customers will be offered additional ice cream options via the Priority app.

TOP 50 BEST THINGS ABOUT SUMMER

1. The mornings are bright (47 percent)

2. You can actually spend time in your garden (45 percent)

3. It’s lighter right up until bed time (43 percent)

4. Never feeling cold (43 percent)

5. Don’t need a jumper (37 percent)

6. Visiting beaches (36 percent)

7. Smell of freshly cut grass (36 percent)

8. Barbecues (35 percent)

9. All the trees have leaves on them (34 percent)

10. Fish and chips by the sea (34 percent)

11. Summer foods (34 percent)

12. Eating al fresco (33 percent)

13. Amazing sunsets (32 percent)

14. A cold beer on a hot day (31 percent)

15. Reading books in the sun (30 percent)

16. Not having a cloud in sight for days (29 percent)

17. Spending days on the beach (29 percent)

18. Feels easier to eat a salad in the summer (27 percent)

19. Sunbathing (27 percent)

20. Wearing a pair of shorts (27 percent)

21. Packing for a holiday (26 percent)

22. Picnics with friends (25 percent)

23. Getting an ice cream from the ice cream van (25 percent)

24. Not having to worry about it raining (24 percent)

25. The buzz of a pub garden (24 percent)

26. Never having to take a jacket on a night out (24 percent)

27. Walking into an air-conditioned shop when it’s boiling outside (22 percent)

28. Tanning without trying (21 percent)

29. You don’t have to wear socks or shoes (20 percent)

30. Can wear your good clothes (19 percent)

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