Chrissy Teigen Expands Her Brand With New Fashion Products

Chrissy Teigen is already worth a massive $75 million, but she isn’t about to stop there. With a wildly successful modeling career behind her, and a New York Times Best Selling Book already under her belt, she is well on her way to exploring a new adventure and continuing to grow her wealth. She just took to Instagram to notify her fans that she has just launched her very own fashion line which features a variety of personal items and clothing that are sure to appeal to the masses.

Her Instagram account confirms that Teigen is joining a slew of celebrities that have expanded their brand in this very same way, and she is now relying upon her loyal followers to fuel the success of this expansion.

A post shared by Cravings (@cravingsbychrissyteigen)

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If it’s tie-die robes you’re after, or some relaxing face crystals are required to boost your spirits, Chrissy Teigen now has her fans covered. Entering the world of beauty and fashion, this successful celebrity has now opened up her earning potential to an entirely different market and client base than she has experienced to-date.

With 34.5 million Instagram followers and 13.6 million Twitter followers all glued to each post she puts up, it’s apparent that Teigen has amassed a following that is large enough to skyrocket the success of her new venture.

She took to both of these social media outlets to excitedly announce the official drop of her new brand.

Teigen took to Twitter to write; “I’ve been living in them for months and now they’re finally available to you!! Shop my tie dye robes and more!” 

She ignited fan excitement on Instagram by writing; “New new new drop as the kids say, @cravingsbychrissyteigen CHILL tie-dye robes, matching headbands and face crystals are all here in time for #couchella weekend!!! The robes are silkyyy smooth and we have all new crystal designs by my love @novakaplan✨Shop at the link in bio.”

A post shared by chrissy teigen (@chrissyteigen)

Taking life in quarantine to the very next level, Teigen is embracing her obsession with “couch culture” and releasing a line of luxuriously relaxing products that aid in the self-care and self-indulgence of her fans.

Everyone is stuck at home, so they may as well look and feel their best, and Teigen has just the right items for sale that will make that possible.

Her tie-die robes are available in linen, floral, and fur-lined varieties, with some silky-smooth options for those with more of a designer, luxurious taste. The robes are softly colored and are sure to be a hit.

She has tapped right in to her audience on a relatable level. Teigen has cleverly avoided the areas of skin care and beauty lines that have been overly saturated with other celebrity-owned brands, and has managed to cultivate an area of the industry that yields virtually no competition.

All eyes are on her sales to see how much of the market Teigen’s new brand will command.

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Sources: Instagram: Chrissy Teigen, Popsugar


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