‘Exciting chapter’: Primark announces huge change to its clothes – ‘more sustainable’

‘Exciting chapter’: Primark announces huge change to its clothes – ‘more sustainable’

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The popular fast fashion chain, which sells more than a billion items each year, promised its move would not see clothing prices rise. Primark’s new commitments will see the company ensure all its clothing is made from recycled or more sustainably sourced materials by 2030, with its next step being all men’s, women’s and kid’s entry price point t-shirts transitioning to be made with sustainable cotton over the next year.

In order to help reduce fashion waste, Primark has said it will make changes to its design process to ensure its clothes can be recycled.

Currently, 25 percent of its clothes are made from recycled or more sustainability sourced materials.

An estimated £140million worth of clothing is sent to UK landfill each year.

The demand for raw materials is expected to triple by 2050, according to waste charity WRAP.

Primark CEO, Paul Marchant, said: “This is a new and exciting chapter in the Primark story.

“Our ambition is to offer customers the affordable prices they know and love us for, but with products that are made in a way that is better for the planet and the people who make them.

“We know that’s what our customers want, and our colleagues want and expect from us.

“This isn’t the start of our journey. We’ve been working to become a more sustainable and ethical business for over 10 years.

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“One in four of all the clothes we sell already come from our Primark Cares range of products made from recycled or more sustainably sourced materials.

“Our new commitments mark a significant acceleration in the pace and scale of change, requiring us to think differently about how we do business.

“Right from how our clothes are designed and manufactured, through to how we sell them in stores.

“We don’t have all the answers and we know we can’t do it alone.

“We’re committed to work in partnership with the industry to drive real change at scale.”

Primark has said it will also work with its suppliers to cut emissions by half throughout its value chain.

The retailer will also eliminate single-use plastics in its own operations, building on the more than 500million items it has already removed.

Mr Marchat added: “We believe that sustainability shouldn’t be priced at a premium that only a minority can afford.

“Because of who we are, we believe we have the opportunity to make more sustainable fashion choices affordable to all.”

Greenpeace International welcomed the announcement, but warned the term sustainable could cover a wide range of practices.

Viola Wohlgemuth, consumption and toxics campaigner at Greenpeace Germany said: “For example, Primark’s sustainable cotton programme still uses pesticides and fertilisers which damage biodiversity, ecosystems and the climate.”

Rivals H&M and Zara have also set out plans to improve the use of sustainable raw materials.

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