Howard Rubenstein, the PR strategist who led a boutique firm favored by media moguls and other high-profile figures, died Dec. 29 at his home in Manhattan. He was 88.
Rubenstein’s death was confirmed by his son, Steven Rubenstein, in an Instagram post. Steven Rubenstein now heads the Rubenstein PR firm.
“My dad saw himself as a kid from Bensonhurst, a Harvard Law School dropout who had been afforded enormous opportunity in and by New York City. But that narrative understates how hard he worked to become one of the most sought-after counsellors and advisors to leaders, businesses, and civic institutions,” Steven Rubenstein wrote. “He helped to invent contemporary public relations, and made it his life’s passion to elevate it into an ethical and honorable profession.
“While today is a sad one, my father was never one to wallow. He would often say, ‘I always choose to walk on the sunny side of the street.’ And so while everyone who knew him will grieve, I know he would prefer we remember him by celebrating his life and by being joyful and optimistic in our lives and our work,” he wrote.
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