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Is this Lidl’s number 1 fan?
Josh Smith is so obsessed with the supermarket that he wears clothes with the logo on.
He proudly sports Lidl jumpers, socks and shoes out to his local store, which makes his girlfriend Becky Haigh cringe.
Despite his partner’s embarrassment, Josh has convinced her to stop shopping at Aldi and become a Lidl loyalist instead.
The 24-year-olds believe they spend around £120 at the supermarket every week.
And they even picked up Christmas presents from Lidl this year.
Josh, who is dubbed “Mr Lidl” by locals in his hometown of Mirfield, West Yorks., said: "I just love the shop, it's the best supermarket around.
“You can pick up a bargain quite easily. I think it's just a great all round shop, it has everything under one roof.
"We get everything from there whatever the occasion. All our food shopping is done there and I even bought my nephew two nerf guns for Christmas.
"My favourite thing about it is the middle aisle. You can go in for a few bits of shopping and come out with something totally random like a chainsaw.
"The most unusual thing I have ever picked up was the time I went in for some chicken and came out with a jet wash. I didn't even know I needed one until I saw it."
Josh’s love for Lidl clothing flourished when he came across a pair of trainers when working away in Germany for four weeks in April.
The engineer posted a picture of the supermarket trainers on social media and people went wild for them as they weren’t available in the UK yet.
He said: "I was working away for four weeks in Germany and needed to get some food in, so obviously I went to Lidl, which was exciting because that's the home of Lidl.
"Everyone was raving about the trainers, people were just wearing them like fashion in Germany. I jumped on the bandwagon and brought it over here.
"They sold out and people were reselling them for £100 or more. I put a picture of them on social media and it blew up, everyone was asking me for a pair."
Since then, Josh has added to his collection of branded clothes and has even bought a fake personalised number plate that he displays in his house.
He added: "I like the clothes as they are unique and quirky and a bit of a laugh.
"It started as a bit of fun, I bought the trainers because they looked quite cool.
"I have worn the jumper and trainers to the pub before the last lockdown – my mates thought it was hilarious.
"I have worn the trainers to Lidl to do my shopping and people have commented and recognise me as Mr Lidl. Everyone started calling me Mr Lidl. People know me as that now."
Josh admits his girlfriend Becky doesn’t always share his same passion.
She talked him out of getting a Lidl logo tattoo last year and feels awkward when her partner wears supermarket attire when out and about.
Josh said: "My girlfriend thinks it's a bit embarrassing. She gets a bit embarrassed when I wear my Lidl gear when I go out.
"I bought her some matching Lidl sliders and a matching face mask, but she won't wear her mask.
"I'm covered in tattoos already so I thought why not one more? I'm already a bit of a weirdo as it is, so why not top it off with a tattoo?
"But Becky wasn't happy and she didn't want me to get it so I didn't get it done in the end."
Becky added: "He's always been a bit of a joker so I wasn't really surprised when it all started.
"At first it wasn't too bad but the bigger it's getting and the more people have started to recognise him it has got slightly embarrassing, but I'm just going with it.
"He's got a big heart and loves to make people laugh so that's the main thing."
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