Quality Street ditches iconic plastic wrappers on chocolates after 86 years

Quality Street ditches iconic plastic wrappers on chocolates after 86 years

Quality Street is switching up its famous plastic wrapping ahead of the festive season.

The chocolates, which many of us associate with Christmastime, have been individually wrapped in colourful packaging for 86 years.

But to prevent almost two billion wrappers from going into landfill, Nestle has decided to make the change.

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In the coming weeks, plastic-free wrappings will be rolled out as they're deemed better for the environment.

These coatings are made from vegetable-based wax instead of plastic and will come in different colours – but they're not as vibrant-looking.

Head of sustainability, Cheryl Allen, said: "Quality Street is a brand that people feel very strongly about.

"We know that opening the lid and seeing 'the jewels', as we call them, is really important.

"We think we've done a really good job with the redesign and feel confident that people will respond positively."

Nestle has been looking into ways to make the product "greener" for years.

A statement on the company's website reads: "Packaging helps protect food and beverages, ensure product quality and safety, communicate nutritional information and prevent food waste.

"However, these essential requirements should not come at the expense of the planet.

"That's why we are continually developing more sustainable packaging and committed to reducing waste from packaging."


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