The Range shoppers can't believe their eyes after one store regular really got them all thinking.
After a recent visit, she noticed a 'hidden message' in its logo – and its all the shop's lovers are talking about.
The budget store's well-known blue logo also features an 'R' in an orange circle.
Now we are all asking whether The Range is actually pronounced The Orange.
Posting on Facebook, the shopper said: "So I blew my own mind today.
"I realised that the range has an R in an orange circle as their logo, but I can’t unsee it as saying anything other than orange now??"
She added: "Has it been called the orange all along and we’ve not noticed? Honestly I am baffled. Someone please explain this to me and restore my faith in humanity."
According to Manchester Evening News, it got everyone talking after the post was shared 22,000 times.
One person said it is going to take some time to digest the development.
They wrote: "This is something I haven’t stopped thinking about since I saw this."
Another put: "I have no explanation but you’ve now baffled my mind too."
A third Facebook user wrote: "Now I only see orange… that’s mad!!"
The Range have moved to ease fears we've been getting its name wrong all this time.
They took to social media to clarify the situation.
They said: "We do love the colour O-Range but all jokes aside we are officially called 'The Range'."
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