JOHN Lewis has finally dropped its long-awaited Christmas advert featuring Excitable Edgar the dragon – but what’s the message behind the festive tale really about?
The two-and-a-half minute clip stars Edgar, a dragon who can’t contain his excitement for Christmas – or his instinct to breathe fire.
During the ad, which is John Lewis' first joint campaign with sister company Waitrose, Edgar can be seen getting into all sorts of calamities including melting an ice rink and destroying a snowman.
Worried that he’s ruining Christmas for his entire village, an upset Edgar decides to lock himself away.
But his friend, a little girl named Ava, comes to the rescue and finds him the perfect present for his fire breath – a Christmas pudding.
The sweet meaning of the advert is that nobody should be left out, especially at Christmas – and we need to be accepting of all our differences.
The ad ends with the strapline: “Show them how much you care."
Martin George, partner and customer director, Waitrose & Partners, said: “The magic of friendship and making our loved ones feel special, are some of the most wonderful things about this time of year.
“The Christmas pudding in the final scene is not just the showpiece of a spectacular feast which brings all the villagers together.
“It’s a reminder that a thoughtful gesture – whether that’s a delicious meal or a special gift – can mean so much.”
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Viewers have already started giving their verdict on the John Lewis ad and they've been left "in tears" over Edgar.
Plus, here's where you can buy your very own stuffed Excitable Edgar toy.
And there's even an Excitable Edgar Snapchat filter for viewers to try out.
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