The Super Bowl is one of the biggest events in the American sport calendar, which is what makes it so attractive for advertisers.
Millions of people from around the world will tune in to watch the NFL showdown between the Kansas City Chiefs and San Francisco 49ers, but also for the famous halftime show.
This year Latina stars and Jennifer Lopez and Shakira will come together on first the first time, on the world’s biggest stage.
Nicknamed The Greatest Show on Earth, the halftime show brings together some of the biggest names in the music industry, and advertisers are desperate to use the precious time for some incredible ads.
The cost of getting a 30 second sport on Fox reportedly costs as much as $5.6million (£4.3million) this year.
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Below are all of the adverts that are due to be shown during the game.
Super Bowl adverts 2020:
Amazon’s Super Bowl ad will star celebrity couple Ellen DeGeneres and Portia de Rossie.
Audi is returning with a Super Bowl ad for the 11th time, this time promoting its e-tron Sportback.
The ad stars Maisie Williams singing Disney’s “Let It Go” from Frozen.
• Avocados From Mexico
This is Avocados From Mexico’s sixth consecutive Super Bowl spot.
EnergyBBDO, Havas Media, Richards Lerma and Padilla all collaborated on the 30 second ad, which stars Molly Ringwald.
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• Michael Bloomberg
Michael Bloomberg has paid $11million for a 60-second spot on gun safety as part of his presidential campaign.
This one will air just after the halftime show.
• Bud Light / Bud Light Seltzer
This is Bud Light’s 40th time as an official sponsor of the Super Bowl.
The ad is currently taking votes on social media about which ad to run.
Budweiser’s ad celebrates the best of American spirit.
It juxtaposes negative stereotypes of Americans with people doing good.
It’s been 11 years since Cheetos had a commercial spot at the Super Bowl.
This time featuring MC Hammer and his song “Can’t Touch This.”
Coca-Cola took a break from Super Bowl in 2019, but is back with a bang in 2020.
The soft drink giant is advertising Coca-Cola Energy.
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Credit card company Discover will have two 15-second adverts, with another ad in between.
It is a montage of scenes from famous movies, delivering the message that Discover cards are no-fee and widely accepted.
Doritos will air a 60-second advert in the third quarter, featuring a dance-off between rapper Lil Nas X and Sam Elliot.
It will also feature the rapper’s song Old Town Road.
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Facebook will be using its Super Bowl slot to promote its Group feature.
The advert stars Chris Rock and Sylvester Stallone.
• Hard Rock International
The Super Bowl is happening at the Hard Rock Stadium, so it’s only fitting the brand will use the occasion to promote their hotels.
The advert was filmed at Hard Rock’s new guitar-shaped hotel and casino in Hollywood, Florida.
The rest of the adverts are as follows:
• Hyundai Genesis
• Little Caesars
• Michelob Ultra
• Michelob Ultra Pure Gold
• Mtn Dew
• National Football League
• New York Life
• Quicken Loans
• Donald Trump
• Turkish Airlines
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