Gogglebox beauty Ellie Warner has revealed yet another stunning hair transformation – and this time she's looking sensational in a new purple style.
This isn't the first the 31-year-old television star has unveiled a change in hair colour to her fans online – having previously turned blonde after ditching her pink hair.
Ellie's had an array of shades over the years including purple, pink, blue and green tones.
Taking to Instagram to show off her incredible new purple locks to her 332k followers, she playfully referenced Charlie and the Chocolate Factory as she penned: "Violet Beauregard eat your heart out".
"New hair thanks to @tombhair".
In the sensational snap, Ellie can be seen smiling widely for the camera with her thick wavy made up in a bright pastel-purple hair-do.
Dressed in a lovely white, flowery and low-cut top, Ellie was looking glam with her face all dolled up – topped off with some purple lipstick to match the new look which seems to have been an instant hit online.
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Ellie's fans seemed to love the new hair, and they quickly flocked to the comments section with compliments about the TV star's appearance.
Her fellow Gogglebox star Daniel Lustig gave Ellie the thumbs up, and commented: "Loving the Barnet" whilst attaching a kissing-face emoji.
Ellie's sister Izzi appeared to love the new locks too, supporting her sister by writing: "Purple reign" before signing off with a crown-emoji and purple heart.
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TV star Dr Amir Khan, who presents on Lorraine, also had a lot of love to give, penning: "Looks amazing!!".
Gogglebox regulars Tom and Julie also joined their castmates to praise Ellie's 'purple reign', adding: "Love it !".
Ellie's fans joined in with their flattery, with one user writing: "Looks lovely and suits you".
A second admirer commented: "You look amazing, love the hair so much!".
Celebrity Gogglebox airs on Fridays at 9pm on Channel 4.
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