I'M A Celebrity's biggest stars are in line for a mind-blowing payday, a PR expert has predicted.
Despite Ant McPartlin and Dec Donnelly joking about the show's disappointing prize of zero pounds, the reality is sure to be very different.
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Giovanna Fletcher was crowned the first Queen of the Castle last night in a final that saw a staggering 12 million votes fly in.
But even the runners up, second place Jordan North and third Vernon Kay, are in line for six-figure deals, according to Mark Borkowski.
He told the Mirror: "This series has been huge because of lockdown so there have been more viewers than normal and I think they can all do well.
“If there are opportunities on the other side once they come out, brands will look at the audience and how big it is and that makes them more recognisable as such.
“The earnings of all these three with long term TV options and working with brands is absolutely huge. We are talking deals worth six figures.”
The biggest turnabout in fortunes is likely to be coming to Jordan, 30, who is a Radio 1 DJ and one of the lowest-profile stars this series.
But after winning over the hearts of a nation after going from throwing up on the very first challenge to breezing through a cage of snakes, he is predicted to be a "very big winner" financially.
Mark also predicted Vernon could be targeted by men's fashion ranges in a move that would make him and Strictly host wife Tess Daly a true "power couple".
I'm A Celebrity has long transformed the fortunes of its stars, with Jacqueline Jossa – last year's jungle champ – now has her own clothing line.
The mum-of-two, who was paid £75,000 to appear on the show, is now estimated to be worth £1.2million.
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