Loose Women star Saira Khan revealed she feels sexier than ever before on the ITV daytime show on Monday.
The 50-year-old beauty has been celebrating her body all week by posting racy snap online and encouraging all women to be confident in their own skin.
Appearing on the latest edition of Loose Women alongside co-stars Andrea McLean, Gloria Hunniford and Brenda Edwards, Saira said: "If you don't love yourself you can't feel sexy and how can you expect others too?
"It's about owning who you are and embracing it".
Saira's final post in her sexy week series, saw her test out her acting skills by switching from a snuggly navy and white star dressing gown into raunchy red lingerie.
She slipped into a number of racy outfits and showed them off to her Instagram followers.
In one video, Saira's pet dog Vera walked over to her owner wearing red devil's horns which she took off the dog to put onto her own head.
By placing them on her head, the former Apprentice candidate morphed into the sexy killer complete with creepy mask and stunt knife which she stabbed into thin air.
Moody Shakespear's Sister song, Stay, played over the video as Saira wished everyone a happy Halloween, telling her fans "whatever you do, make it a sexy one!"
She also posted a lengthy caption explaining the motivation behind her sexy week.
Saira penned: "So this is the end of my Sexy Week. A celebration and reminder to all girls and women out there, regardless of your race, sexuality, age or religion – you are unique, beautiful and special.
"Being sexy is not about what you are wearing, it’s about your confidence, self esteem, talents, skills, achievements and the ability to accept and love who you are. It’s about your mindset."
The presenter explained wanting to feel sexy is "normal" and "nothing to be ashamed of".
"How women choose to express themselves does not give anyone the right to judge them or is an invitation to be seen as sexual objects and be exploited," she said.
Saira argued "the narrative needs to change" and women were "now rising up, taking control and empowering ourselves with owning our sexy".
She finished by saying, "I am Saira Khan, 50, and for the first time in my life, feeling and owning sexy without guilt, shame or anxiety. Amen!"
Loose Women airs weekdays on ITV at 12.30am
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