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Viewers criticised This Morning for their gift guide on Tuesday's show after it featured an array of expensive gifts – including £35 socks and £89 pyjamas.
The segment was hosted by Lisa Snowdon and kicked off with a model wearing a £139 bag from Kurt Geiger and a £150 coat from Oliver Bonas.
Many viewers insisted that the eye-watering prices felt insensitive and out of touch as the Covid-19 pandemic had left some families struggling for cash and a lot of people out of work.
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One viewer tweeted: "#ThisMorning Thirty five quid for a pair of socks…forty six quid for a hot water bottle cover…producers again showing not just a lack of understanding for their audience but an actual contempt for viewers…"
Another said: "Sure I’ll just spend all my Universal Credit on a pair of f**king pyjamas. #ThisMorning."
One added: "Hi @thismorning a lot of people are living in poverty atm…the last thing we need to see is silly fashion items-the furthest most of us are going this year are to our families, I don’t need to know about a £200 jumper on the internet #ThisMorning."
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And another viewer tweeted: "I like how they really know there viewers with the high price's #ThisMorning." [sic]
The segment came after host Eamonn Holmes liked a tweet saying that showbusiness can be “cruel” following the confirmation from ITV that Alison Hammond and Dermot O’Leary will be replacing him and wife Ruth Langsford on This Morning.
The news was confirmed in a statement from ITV on Monday 30 November and Eamonn has been liking tweets sent to him from fans showing support.
One in particular made reference to the television business being cruel. It read: “I really enjoy you and your wife. This business can be so cruel. I will continue to support you and whatever you decide to do next. Congratulations on so many brilliant years executing the job wonderfully.”
Another that Eamonn liked read: “Eamonn, I’m absolutely gutted!! Friday’s just won’t be the same now without you and Ruth but as one door closes and other may open. Please always stay on our TV screens x.”
ITV confirmed the line-up shake-up this week after weeks of rumours, confirming that Alison Hammond and Dermot O’Leary will be taking the helm on Fridays, with Eamonn and Ruth returning to fill in for other regular presenters Holly Willoughby and Philip Schofield during school holidays.
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