MARKS & Spencer has launched the wait for Christmas with a brand new musical advert.
The video – which premiered on Thursday, November 4, 2021 during ITV's Good Morning Britain – stars an A-lister as Percy Pig.
Who is the voice of the Percy Pig Christmas advert 2021?
The animated advert opens with a security guard closing an M&S shop for the night.
Percy Pig then comes to life after a fairy accidentally drops her wand onto the box he was wrapped up in.
The M&S mascot takes a tour of the store in Stratford, east London, where the advert was filmed.
But who was chosen to voice the cuddly toy?
Set to appear as Spider-Man in the third instalment of the Marvel franchise in December, 2021, Tom Holland has taken a break from his time as the superhero to voice the iconic character.
This marks the first time Percy Pig's voice can be heard throughout his 30 years of existence.
Speaking to Metro, the British actor said it took him "less than a second" to accept voicing Percy Pig.
"I've loved Percy Pig for as long as I can remember", Tom said, "and when I was asked to be his voice – his first ever voice – it took me less than a second to say yes."
The 25-year-old soon found out that being the voice of Percy Pig came with its fair share of challenges.
"Getting the snort right was a challenge, but I hope I nailed it and you all like what you hear!"
"I did consider asking for a lifetime supply of Percy Pigs but I figured I've got to save room for all of that amazing M&S Christmas food!"
Who else stars in the Percy Pig Christmas advert 2021?
The M&S video features another familiar face.
The high street giant has also recruited Dawn French to voice the festive fairy in its first Christmas advert.
Much like Tom, the Vicar of Dibley star took no time before accepting to be a part of the campaign.
"Christmas is M&S Food, isn't it?", she said according to Metro, "so when the call comes in asking you to be in the M&S Christmas ad, it's pretty much a guaranteed yes – I mean they are so iconic each year."
"Then when M&S said I would be the fairy on top of the Christmas tree that brings Percy Pig to life I almost fell off my chair in excitement. This surely qualifies as the best gig in the world, right?"
While it was aired during Good Morning Britain at 8:40am on Thursday, November 4, the ad first dropped during the evening of Wednesday, November 3, 2021, just as rival John Lewis revealed its own festive advert.
Viewers won't be getting bored of Percy Pig any time soon as Marks & Spencer has arranger for new videos to be released weekly until the New Year.
This means that Brits will be treated to eight more adverts featuring the porcine character.
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