{"id":67568,"date":"2023-09-05T16:22:30","date_gmt":"2023-09-05T16:22:30","guid":{"rendered":"https:\/\/likecelebwn.com\/?p=67568"},"modified":"2023-09-05T16:22:30","modified_gmt":"2023-09-05T16:22:30","slug":"lord-apex-stays-on-top-of-uk-hip-hop","status":"publish","type":"post","link":"https:\/\/likecelebwn.com\/entertainment\/lord-apex-stays-on-top-of-uk-hip-hop\/","title":{"rendered":"Lord Apex Stays On Top of UK Hip-Hop"},"content":{"rendered":"<p>For London-based native Lord Apex, rap was the foundation of his self-expression from childhood.<\/p>\n<p>The 27-year-old admits he\u2019s open to dipping his toes into any musical genre, but his personal connection with American rappers such as French Montana, Lil Wayne, and Mac Miller birthed his appreciation for U.S. hip-hop. In turn, his appreciation and understanding of the genre allowed him to spearhead a new-school wave of underground British hip-hop, over an almost-decade career.<\/p>\n<p>Apex began MCing to himself in the late &#8217;00s, often downloading beats online while piecing together hooks and rhymes and experimenting with his cadence. As time progressed, so did Apex\u2019s abilities; the rapper went on to include more wit and relatability in his verses \u2014 often aligning with British stoners \u2014 with records like \u201cSpliff in the Morning,\u201d which took Britain\u2019s burgeoning underground hip-hop scene by storm.<\/p>\n<p>This momentum was carried over into his vastly popular <em>Smoker Sessions<\/em> series, a new trio of mixtapes that have encapsulated Apex\u2019s evolution, not only as a musician but as a person, too. Packed with a collection of skits smoker anthems \u2013 take \u201cI Need A Light,\u201d \u201cSin City Kush,\u201d and \u201cHigh Forever,\u201d as solid examples \u2013 Apex\u2019s \u201890s-inspired sonics have continued to push boundaries for British artists to be able to break through into American markets and solidly prove that Brits can stand next to the best in one of America\u2019s most guarded and precious genres.<\/p>\n<p>\u201cWhen I first started rapping, the comment that I would often see was: \u201cI hate UK rap\u2026 but, Lord Apex!\u201d I realized I was going to be that bridge \u2014 that\u2019s why I take my job so seriously,\u201d Lord Apex tells Hypebeast. This passion has continued to hold Apex in high regard, with a myriad of full-length projects under his belt, a just-finished first studio album, and a slew of experimental mixtapes lined up that can be expected to lean into R&amp;B and rock influences.<\/p>\n<p>With this in mind, Hypebeast caught up with Lord Apex to discuss his forthcoming studio album, staying at the forefront of music and fashion, and much more.<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ngToTNOVHBc?si=1JUaoJn_fbTXPaM8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Hypebeast: Music aside, how are you?<\/strong><\/p>\n<p>Lord Apex: I appreciate that question! I think that\u2019s something people don\u2019t ask enough. I feel like I\u2019m in the greatest space I\u2019ve been in for a long time. I\u2019ve been through some stuff, some of it public, some not, but where I\u2019m at now, I feel mature and like a big weight has been lifted off my shoulders.<\/p>\n<p><strong>What has the process been like putting this new album together?<\/strong><\/p>\n<p>I grew up in a generation where a standard album is 59 minutes. So whenever I\u2019m creating, that tends to be the blueprint that I work around. But with this project, I intended it to be a longer album than it ended up being. It\u2019s finished around 35-ish minutes, but it still feels like I\u2019ve managed to speak on everything I wanted to speak about for people to get an accurate and up-to-date description of where I\u2019m at now.<\/p>\n<p>I\u2019ve explained everything I needed to explain and managed to work with a lot of producers that I have a high level of respect for. I\u2019ve even managed to think about some of the records I had a connection with when I was a child and growing up. I think, if I asked myself 10 or 15 years ago what I would want a Lord Apex album to sound like, I think I&#8217;ve come through on that with this one. It\u2019s all sounding exactly how I want it to sound and it\u2019s coming across as a great piece of work that people will like.<\/p>\n<p><q>&#8220;My mum was a fashionista \u2013 her favorite brand was Issey Miyake, so I\u2019d see her in her bag and I worked out later in life that you can make anything look good.&#8221;<\/q><\/p>\n<p><strong>How have you managed to keep your integrity and not bow down to the temptation of creating music more commercially acceptable?<\/strong><\/p>\n<p>You could say it\u2019s deliberate. But the perfect thing about being myself is that I listen to every single genre of music. If you don\u2019t know me on a personal level, you might see me as a certain type of person, but when I first came into music, one of my goals was to conquer every frequency style possible. I can imagine myself working on a mad rock album 10 years from now, and that\u2019s not far from what I\u2019m interested in doing.<\/p>\n<p>So even now, there\u2019s content that might sound different from the rest of my catalog, but it doesn\u2019t feel far away from me, as I\u2019m interested in every sort of sound. There\u2019s nothing I can do that will make me feel uncomfortable, unless it&#8217;s a pop or commercial record.<span><span>1 of 2<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F09%2Flord-apex-interview-uk-hip-hop-music-2.jpg\"><\/p>\n<p><span><\/span><span>@misterfifouu<\/span><span><span>2 of 2<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F09%2Flord-apex-interview-uk-hip-hop-music-3.jpg\"><\/p>\n<p><span><\/span><span>@misterfifouu<\/span><\/p>\n<p><strong>Your music has a consistently dark undertone \u2014 why do you think that is?<\/strong><\/p>\n<p>On one end of the spectrum, I\u2019m someone who over-analyzes and I critique myself a lot. A lot of the things I say \u2013 whether they sound dark or not \u2013 are all a part of my self-improvement. On the flip side, my life was just very emo growing up \u2013 it was never vibrant.<\/p>\n<p>So, a lot of my music has been made to add a bit of vibrancy to my life, which is dark most of the time. I\u2019m a Cancer, and I feel emotions a lot more than other people, even when I speak on emotions, I\u2019m going to go way more in-depth. I try to show as much emotion as I can. With music, I feel like there\u2019s always a point where we have to remind ourselves to do better. I just be emo sometimes, things come out a little sad \u2013 I don\u2019t mean to, it just happens.<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/BExwg8YpfbY?si=iQp3XGzg5ZKClxev\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Talk to me about your hit record, \u201cVintage Garms,\u201d and how that aligns with your personal fashion choices.\u00a0<\/strong><\/p>\n<p>I think my fashion choices and music are so aligned. I love fashion through and through. Sometimes, I might wake up and be inspired by a Wu-Tang-inspired fit \u2013 the pants are two sizes bigger. Sometimes, I wake up and I think \u201cWhere\u2019s the flared shirt?\u201d Let me get on my Prince vibe. I appreciate the spectrum of style&#8230; from Kurt Cobain to Anna Wintour. Even with women\u2019s fashion, my mum was a fashionista \u2013 her favorite brand was Issey Miyake. I\u2019d see her in her bag and I worked out later in life that you can make anything look good. I think it\u2019s come from a confidence instilled in myself, I was always known as best dressed before I started music.<\/p>\n<p>My fashion choices change with each album. The era I\u2019m in right now, I\u2019m working with a lot more brands. So, a lot of the looks are seeded, but I\u2019m working with what I get, but I\u2019m working with brands I love, so it\u2019s cool. I\u2019m not even in my high-fashion bag yet, so I haven\u2019t even hit my full potential yet \u2013 just give me another five years.<\/p>\n<p><q>&#8220;My life was just very emo growing up \u2013 it was never vibrant.&#8221;<\/q><\/p>\n<p><strong>Your sound is very underground, but how have you managed to create a huge fan base that has been with you for years?<\/strong><\/p>\n<p>If there is anyone in the UK that I would like to be compared to in that respect, it\u2019s Little Simz. When I entered the game, I understood that my position in the music scene was an \u201cundercover hip-hop nerd.\u201d I\u2019ve seen what goes on behind the scenes and I\u2019ve realized what happens and what needs to happen for people to find a specific audience. I feel like I took it upon myself to be the guy that exposed that.<\/p>\n<p>I view myself as a hip-hop head, so I feel like I know what hip-hop heads want. Any genre that I\u2019m into, I know what that fan wants because I consider myself to be one of the biggest fans of that. So, when it came to finding my audience, I asked myself, \u201cWhat would I want my favorite artist to move like?\u201d Then, when I got into rap heavily in my teens, I naturally gravitated to the super-consistent rappers, who dropped very frequently and didn\u2019t seem like they were compromising on the quality of the music.<\/p>\n<p>So, for me, the guys I loved back in the day were French Montana, Lil Wayne, Mac Miller \u2013 anybody that had an extensive catalog was my kind of artist. So, that\u2019s what I aim for, I try to keep my name in the mix as often as I can.<\/p>\n<p><q>&#8220;I see myself as one of the only rappers Americans seem comfortable with, but, it\u2019s a narrative I want to change.&#8221;<\/q><\/p>\n<p><strong>How have you been able to garner such respect in America as a British hip-hop artist, being that the culture across the pond is so Americanized and precious to the community over there?<\/strong><\/p>\n<p>I grew up with those comments, when I first started rapping, the comment that I would often see was: \u201cI hate UK rap\u2026 but, Lord Apex!\u201d I realized I was going to be that bridge, that\u2019s why I take it so seriously. I knew that from the get-go my sound was going to be much closer to the stuff they can naturally digest. So, I see myself as one of the only rappers Americans seem comfortable with, but, it\u2019s a narrative I want to change. I don\u2019t believe that \u2013 especially being someone from the UK \u2013 we have so much talent, but we can\u2019t seem to get past British voices. It\u2019s not right \u2013 we know what we sound like to them, but it\u2019s just not like that. It is what it is, but the more they start to see different examples of British rap, the more they will start to open up to it.<\/p>\n<p><strong>How much have you evolved as a person and musician over your career?<\/strong><\/p>\n<p>I\u2019m still very go-with-the-flow with life, but I do, now, understand that if there\u2019s a certain level you\u2019re trying to reach, you have to have a master plan.<\/p>\n<p>As time progresses, I add things to my plan, but I do it maturely. I don\u2019t know what\u2019s wrong with my brain \u2013 I get a super cool idea and I want to share it with the world. When I did that earlier in my career, I felt like I jinxed a lot of projects I was working on by announcing them before they were ready. I still do it a little bit now\u2026 much like Kanye! But that\u2019s just something that happens when you\u2019re super passionate about something, you just want to share it with the world.<\/p>\n<p>I\u2019m trying to keep things more silent and reserved and keep a bigger element of surprise. I\u2019m a lot more patient with people and understanding different things. I\u2019ve been through a lot more relationships and met more women, so I try to incorporate that into the music more and give a more mature outlook on certain emotions as opposed to teenage love.<\/p>\n<p>Outside that, I\u2019m singing a lot more! I\u2019m on grown-and-sexy vibes with the music, but I\u2019m still jokey. My main thing is just incorporating all experiences into the music, and I\u2019ve made sure I\u2019ve made music around moments that one day I wasn\u2019t confident to share. I aspire to grow.<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Op8xeLry44s?si=lynJ15TSRYzOBZyp\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Talk to me about your latest release, \u201cSmokers Lounge.\u201d<\/strong><\/p>\n<p>I recorded that record recently. I made it as I was working on the album, but as I say, life has been living, and I was going through a slump where I didn\u2019t have the energy and I wasn\u2019t motivated to record. I realized that everything I was fortunate enough to experience was a blessing; I\u2019ve toured, about to create my first studio album, sixteen projects deep \u2013 this is serious! Everything that I had ever asked for is here, so instead of sitting in the crib and procrastinating, let\u2019s get it done.<\/p>\n<p>So, \u201cSmokers Lounge\u201d came from me being in a writer&#8217;s block and I turned on a mic and decided, whatever comes out \u2014 that\u2019s the song. I punched it in line for line and then realized that I could hear BONES on it. I never get that feeling with other artists, but I decided to gamble and take a chance. I got the verse back in a week and the rest has been history \u2014 the song has been going crazy.<\/p>\n<p><strong>What\u2019s next for Lord Apex?<\/strong><\/p>\n<p>In the spirit of keeping true to myself, I have a whole bunch of albums in the stash \u2014 I can\u2019t reveal any names, but what I can say is, there\u2019s an alternative R&amp;B project there, I have a few collaboration projects that are fully produced by rappers, and I have some songs that feature my own production. But, as I\u2019ve only just delved into my own production, nothing has been finalized. One of the songs on the upcoming album is co-produced by me though, so that\u2019s a start!<br \/>\nSource: <a href=\"https:\/\/hypebeast.com\/2023\/9\/lord-apex-interview-uk-hip-hop-music\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For London-based native Lord Apex, rap was the foundation of his self-expression from childhood. The 27-year-old admits he\u2019s open to dipping his toes into any musical genre, but his personal connection with American rappers such as French Montana, Lil Wayne, and Mac Miller birthed his appreciation for U.S. hip-hop. In turn, his appreciation and understanding [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lord Apex Stays On Top of UK Hip-Hop - Like celeb WN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/likecelebwn.com\/entertainment\/lord-apex-stays-on-top-of-uk-hip-hop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lord Apex Stays On Top of UK Hip-Hop - Like celeb WN\" \/>\n<meta property=\"og:description\" content=\"For London-based native Lord Apex, rap was the foundation of his self-expression from childhood. 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