{"id":67614,"date":"2023-09-06T13:07:11","date_gmt":"2023-09-06T13:07:11","guid":{"rendered":"https:\/\/likecelebwn.com\/?p=67614"},"modified":"2023-09-06T13:07:11","modified_gmt":"2023-09-06T13:07:11","slug":"holly-willoughbys-humbling-nta-performance-reveals-clear-game-plan-to-win-back-fed-up-this-morning-fans-say-pr-gurus-the-sun","status":"publish","type":"post","link":"https:\/\/likecelebwn.com\/tv-movies\/holly-willoughbys-humbling-nta-performance-reveals-clear-game-plan-to-win-back-fed-up-this-morning-fans-say-pr-gurus-the-sun\/","title":{"rendered":"Holly Willoughby\u2019s humbling NTA performance reveals clear game-plan to win back fed-up This Morning fans, say PR gurus | The Sun"},"content":{"rendered":"

DESPITE the glitz, glamour and flurry of famous faces, it was Holly Willoughby who drew the most attention at last night's National Television Awards.\u00a0<\/strong><\/p>\n

It was the first time in 14 years that the This Morning star, 42, attended the prestigious event without her former \u201cbestie\u201d Phillip Schofield.\u00a0<\/p>\n


\n<\/p>\n

Holly and the ITV show have weathered a series of scandals this year including Phillip's "unwise, but not illegal affair" and allegations of workplace "toxicity".<\/p>\n

But on the red carpet, the Queen of daytime TV put on a brave face as she fronted up to reporters for the first time in over a decade andanswered tough questions.<\/p>\n

Holly revealed it had been a "difficult year" filled with "ups and downs" for her and This Morning, which reportedly lost 200,000 viewers earlier in the summer.<\/p>\n

The move has been branded a \u201cPR blitz\u201d by expert talent agents, who tell The Sun her accessibility and honesty is part of a game plan to win back fed-up fans.<\/p>\n

READ MORE ON THE NTAS<\/span><\/h2>\n

<\/p>\n

NTAs ‘fix’ row as This Morning loses out on gong for first time in 12 years<\/h3>\n

<\/p>\n

Mark Wright and Michelle Keegan spotted sneaking out of the NTAs in tracksuits<\/h3>\n

Brand and culture expert Nick Ede acknowledges the NTA appearance was \u201ca big deal\u201d for Holly \u2013 especially as she knew \u201call eyes were on her\u201d.<\/p>\n

He noted that she \u201clooked sensational\u201d, \u201cstood her ground\u201d and \u201cgenuinely looked like she was having a good time\u201d.<\/p>\n

Nick told us: \u201cFrom a PR point of view this was a big moment and Holly handled it perfectly.\u00a0<\/p>\n

\u201cWhen faced with booing from the audience and also an awards snub in favour of The Repair Shop she managed to be gracious in defeat.\u00a0<\/p>\n

Most read in News TV<\/h2>\n

<\/picture>SHOWSTOPPER <\/span><\/p>\n

Piers Morgan in swipe at ITV & NTAs host Joel Dommett as he exits show early<\/h3>\n

<\/span><\/p>\n

<\/picture>OUT OF ACTION <\/span><\/p>\n

Susanna Reid dramatically pulls out of GMB at the last minute after NTAs<\/h3>\n

<\/span><\/p>\n

<\/picture>GONG HOME <\/span><\/p>\n

NTAs stars look all partied out as EastEnders & Love Island favourites head home<\/h3>\n

<\/span><\/p>\n

<\/picture>BOBBY’S A DAZZLER <\/span><\/p>\n

EastEnders sweep NTAs with 3 gongs – including one for Bobby Brazier<\/h3>\n

<\/span><\/p>\n

\u201cSneaking a dirty burger in her car on the way home she showed her followers and fans her down-to-earth personality which we all love.<\/p>\n

\u201cAs far as I am concerned this was a\u00a0win for Holly, showing the world she doesn\u2019t need a man by her side to be a success.\u201d<\/p>\n


\n<\/p>\n

\u2018Struggling to reconnect\u2019\u00a0\u00a0<\/h2>\n

Talent agent Carla Speight says it was clear that Holly was \u201cnervous\u201d while courting journalists and during the ceremony at last night\u2019s bash.<\/p>\n

She told us: \u201cHolly was nervous and looked uncomfortable even whenever the cameras flicked over to her.<\/p>\n

\u201cShe\u2019s desperately trying to continue a \u2018business as usual\u2019 approach and show \u2018we\u2019re leaving all of that behind us\u2019.<\/p>\n

\u201cBut I don\u2019t know if it\u2019s sustainable for her to continue in this way. I don\u2019t think the public are buying it.<\/p>\n

\u201cThey are in the middle of a s*** storm and while \u2018business as usual\u2019 seems to make the most sense, she has to find a way to reconnect with viewers.\u201d<\/p>\n

\u2018Undeniably bold move\u2019<\/h2>\n

Holly didn\u2019t shy away from tough questions last night including addressing allegations of a toxic work culture on This Morning.\u00a0<\/p>\n

She told the Daily Mail: \u201cI know there's been a lot of talk about things and for me personally, I don't want to speak on behalf of other people, it's a world I don't recognise.\u201d<\/p>\n

Celebrity PR guru Ed Hopkins says tackling the press \u201chead-on was the correct decision\u201d and \u201can undeniably bold move\u201d.<\/p>\n

He told us: \u201cBy engaging with the media and addressing any controversies or snubs directly, she gains some control over the conversation.\u00a0<\/p>\n

\u201cIn an era where public figures are often criticised for being inaccessible, Holly's new willingness to face the media directly shows that she is now unafraid to address challenging situations head-on.\u201d\u00a0<\/p>\n

\u2018Eating humble pie\u2019<\/h2>\n

Back in June, This Morning saw a 200,000 drop in viewing figures following Holly\u2019s statement about Phillip\u2019s affair with a young colleague.\u00a0<\/p>\n

It has been claimed Holly is \u201ceating humble pie\u201d to salvage her career on the ITV programme \u2013 and according to Ed, that may work.<\/p>\n

He says choosing to engage and being candid will help her to \u201cbuild trust and rapport with her audience and fans\u201d once again.<\/p>\n

Ed told us: \u201cIn one of the interviews I heard she was asked about her summer, and she candidly replied with \u2018it had its ups and downs.\u2019\u00a0<\/p>\n

\u201cThis level of openness and vulnerability in her responses further underlines her commitment to transparency and authenticity.\u201d<\/p>\n

\u2018Low-key appearance\u2019\u00a0<\/h2>\n

Holly and This Morning left the awards ceremony emptyhanded \u2013 but our experts believe the star handled the heartbreak with \u201cclass\u201d and \u201chumility\u201d.<\/p>\n

This was highlighted when the show missed out on scooping the Best Daytime Show award, which they had previously won 12 years in a row.\u00a0<\/p>\n

Body language expert Judi James believes Holly didn\u2019t expect to win last night and tried to fly under the radar.<\/p>\n


\n<\/p>\n

She told Metro: \u201cIt was an unusually low-key appearance from Holly.<\/p>\n

\u201c[She was] sitting rather low in her seat and rather eclipsed by the very charismatic Alison Hammond who can steal any scene with her laugh alone.<\/p>\n

"Holly\u2019s body language looked almost sweetly modest and apologetic, with a series of small shrugs to camera [and] a surprised expression when she was hugged by winner Jay Blades.<\/p>\n

\u201cThen some baby waves and baby clapping rituals seem to signal she had low expectations of getting any award this year.\u201d<\/p>\n

\u2018Sincerity win\u2019<\/h2>\n

Ed believes Holly played it right at the NTAs and hopes it could pave the way for her to become the \u2018Queen of daytime TV\u2019 once more.\u00a0<\/p>\n

He told us: \u201cI genuinely hope that the public warms to her again because Holly Willoughby is not just a television personality.<\/p>\n

Read More on The Sun<\/span><\/h2>\n

<\/p>\n

Full list of Wilko stores closing revealed \u2013 is one near you shutting for good?<\/h3>\n

<\/p>\n

Holly Willoughby breaks silence on This Morning’s crushing loss at NTAs<\/h3>\n

\u201cShe's someone who brings warmth and authenticity to our screens every morning.\u00a0<\/p>\n

\u201cShe has a unique ability to make us feel like we're part of her world, and I believe that her openness and sincerity will continue to be appreciated by her fans and viewers.\u201d<\/p>\n

Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

DESPITE the glitz, glamour and flurry of famous faces, it was Holly Willoughby who drew the most attention at last night's National Television Awards.\u00a0 It was the first time in 14 years that the This Morning star, 42, attended the prestigious event without her former \u201cbestie\u201d Phillip Schofield.\u00a0 Holly and the ITV show have weathered […]<\/p>\n","protected":false},"author":2,"featured_media":67613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nHolly Willoughby\u2019s humbling NTA performance reveals clear game-plan to win back fed-up This Morning fans, say PR gurus | The Sun - Like celeb WN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/likecelebwn.com\/tv-movies\/holly-willoughbys-humbling-nta-performance-reveals-clear-game-plan-to-win-back-fed-up-this-morning-fans-say-pr-gurus-the-sun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holly Willoughby\u2019s humbling NTA performance reveals clear game-plan to win back fed-up This Morning fans, say PR gurus | The Sun - 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