SHOPPERS are rushing to buy a little-known Quality Street chocolate bar that they say is "the best thing ever tasted".
Iceland has slashed the price of Quality Street Favourites from £1.25 to 75p.
The 'Favourites' range, features chocolate bars with flavours found in typical Quality Street tubs – including the much-loved The Purple One.
Instead of being neatly wrapped in a purple wrapper, the bar has a caramel centre while smashed-up hazelnuts run along the bottom.
An Orange Crunch bar is also available.
Shoppers have reacted to the news and one said: "The best chocolate I've ever tasted.
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"Highly recommend it."
Another said: "The best chocolate I've ever tasted. Highly recommend it."
The bars are also available at Asda, Iceland and Sainsbury's.
While Farmfoods are flogging them for 59p.
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But you'll get them even cheaper at your local Home Bargains store.
The chocolate bars have gone on sale for just 49p – leaving fans speechless.
A photo of the bargain shared on Facebook sent shoppers into overdrive.
One said: "I’ll have to go wanted to try the purple one bar."
Another said the bars would make good sticking fillers.
While a third joked: "I'll be waiting."
Fans have been sharing their thoughts on the new look chocs.
One said: "Oooh this looks immense!"
A second swooned: "Yum yum yummmm."
And another social media user wrote: "Omg that looks so nice."
Another discount supermarket slashed its prices of Quality Street and Celebrations tubs to less than £4 yesterday – and they're the cheapest around.
Aldi has decided to serve up its latest delicious dose of festive cheer to shoppers by reducing the 600g luxuries to an incredible price.
Celebrations were previously listed for £4.49 but customers can now pick them up for just £3.99 each – a discount of 11%.
And if you fancy something even cheaper, a tub of Quality Street is now up for grabs for just £3.89.
That makes them the cheapest price among all supermarkets this week.
Available in stores, these simply cannot be missed – but customers are urged to be quick.
That's because the bargain deals end on Thursday, December 21, so you've got less than a week to snap them up.
And with Christmas now less than two weeks away, those last-minute shopping sprees will soon come into effect and cause chaos amongst supermarkets.
Especially with prices dropping on festive essentials, so you can't sit on these incredible offers as you'll risk missing out.
And if you do, you'll have to buy the tubs of Celebrations and Quality Street for a higher price elsewhere.
You're next best bet would be to head to Tesco, where tubs of the festive treats are currently reduced from £5 down to £4.
This is just 1p extra than what Celebrations are selling for at Aldi and 11p more than Quality Streets.
Elsewhere, Lidl has listed the 600g tubs for £4.49 each, while Asda is practically the same with their £4.50 price tag.
Morrisons is selling the chocolates for £5 but it's Iceland and Sainsbury's where you really want to avoid.
The two supermarkets are currently flogging their 600g tubs of Celebrations and Quality Street for £5.50 each – that's not far off from being a whole £2 extra than Aldi.
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With this in mind, shoppers should head to Aldi as soon as they can to save themselves some money.
Plus, another major supermarket has slashed the price of a tub of Roses to just £2 – and they're the cheapest around.
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