Strictly Come Dancing 2023 rich list reveals the stars who can rake it in on Instagram… and the top earner is surprising | The Sun

Strictly Come Dancing 2023 rich list reveals the stars who can rake it in on Instagram… and the top earner is surprising | The Sun

THEY are about to dance their way onto our TV screens – and the Strictly Come Dancing winner could end up with far more than the famous glitterball.

Previous champions like Alesha Dixon, Stacey Dooley and Abbey Clancy all saw their star rise after taking part in the show.

Celebrities are reportedly paid £25,000 for just stepping foot on the dance floor – and if they make it past week four they pocket another £40,000, with the winner landing £100,000.

But the biggest boost comes from being in-demand when the programme ends – with TV appearances and celebrity endorsements.

The hugely popular programme is set to return next Saturday with the stars already seen coming and going from rehearsals.

Here finance experts at Cashfloat predict who has the potential to earn the most on Instagram after whirling their way to the top.

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Zara McDermott 

Love Islander Zara already has 1.7 million Instagram followers and could land £1,822 per sponsored post after Strictly.

The reality star has won praise for her BBC projects including documentaries on rape culture in British schools and disordered eating.

She also investigated revenge porn after falling victim to it following Love Island.

Zara also had her own clothing line with Missguided and loungewear brand with lingerie firm Boux Avenue.

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Zara, who is dating TV presenter Sam Thompson, previously told Grazia magazine how Love Islanders could charge anywhere between £400 and £1200 per Instagram post.  

Zara, 26, who also appeared on Made in Chelsea, said she was once offered £3,000 from a make-up brand but found out it didn’t exist after reading online reviews.

Adam Thomas

Actor Adam Thomas is already a household name thanks to his roles in popular shows Emmerdale and Waterloo Road.

He also proved a likeable character in the jungle, finishing third on I'm A Celebrity… Get Me Out of Here in 2016.

The experts estimate Adam, 35, who already has one million followers, could bag himself £1,109 per sponsored post in the wake of Strictly.

He previously admitted he's been diagnosed with rheumatoid arthritis, which has been causing "a lot of pain" in his limbs and joints and could impact his performance on the show.

But Adam – who has 1million Insta followers – says he is determined to take on the challenge "with a smile on his face".

Angela Scanlon

Presenter Angela is a reporter on The One Show and fronts the makeover series Your Home Made Perfect.

The 39-year-old, who has 293,000 followers on Instagram, could bag up to £349 a post according to Cashfloat.

The Irish TV host worked on shows on RTE before moving to England to work on the BBC where she also got a gig on Robot Wars.

Angela was featured on Vogue’s ‘One to Watch’ list in 2013 when she was a brand ambassador for Louis Vuitton.

She is also known on social media for her sense of style and could easily end up being offered a clothing line if she wins Strictly.

Bobby Brazier

Fresh from his Rising Star win at the NTAs, actor Bobby Brazier is primed to take the dance floor by storm.

Apparently he's already been having coaching from his EastEnders co-star, former Strictly finalist Molly Rainford.

She said: "I had no idea Bobby was going for Strictly but when I found out, straight away I was showing him the frame."

Speaking exclusively to The Sun, Bobby – son of TV’s Jeff Brazier and late reality telly star Jade Goody – said he's "over the moon" with his professional partner.

At just 20 he's one of the youngest of this year's line-up – and the experts reckon he could bank £332 an Insta post afterwards. He currently has 207,000 followers.

Ellie Leach

Former Corrie star Ellie – who played troubled teen Faye Windass – could earn up to £294 per sponsored post after Strictly. She already has 211,000 followers.

She joined the cobbles back in 2011, but plans are reportedly in place to keep her with the Beeb after this series of Strictly concludes.

Ellie is steeped in Corrie because she is the cousin of Brooke Vincent, who’s best known for playing Sophie Webster on the show for 15 years.

But she's been tipped to land a role in Waterloo Road.

Nigel Harman

EastEnders star Nigel burst onto the soap screen in 2003 playing heartthrob Dennis Rickman.

His character married his adopted sister Sharon in the BBC soap, played by Letitia Dean, before being killed off in 2006 when he was stabbed on New Year’s Day.

He went on to get a part in Downton Abbey as an evil valet who raped Joanne Froggatt’s character, maid Anna.

Nigel last year signed a mega-bucks deal to appear on BBC’s casualty as doctor Max.

His Strictly appearance has caused some controversy – he was accused of having previous dance experience after playing Simon Cowell in the 2014 X-Factor musical, I Can't Sing.

He is married to fellow actor Lucy Leimann who also has a lucrative career working on Agatha Christie, Footballers’ Wives and the movie The Bourne Ultimatum.

Despite having just 35,600 Instagram followers, the experts reckon he could command £214 a post after Strictly.

Nikita Kanda

Stunning TV and radio presenter Nikita could find herself inundated with deals from fashion and make-up giants post-Strictly.

The relatively unknown star’s Instagram account is littered with glamorous shots showing off her fashion prowess.

Nikita, who has 26,900 followers, is the current host of the BBC Asian Network’s Breakfast show and has interviewed everyone from Killing Eve star Sandra Oh and Bridgerton actors Kate Sharma and Charithra Chandram, to Marvel actress Awkwafina and pop star Nick Jonas.

Nikita, originally from Birmingham, said she couldn’t wait to get out on the dance floor, adding: “Throw the glitter on me!”

Experts believe she could end up earning £207 a post in the wake of Strictly.

Layton Williams

Layton Williams is surely an early favourite to lift the glitterball thanks to having reams of dance experience from his musical theatre days.

The performer played a young Michael Jackson in the West End's Thriller – Live before he outgrew the role, and debuted in Billy Elliot the Musical in 2007 after training at the Billy Elliot Academy in Leeds.

He remains the second-longest running performer as Billy.

Layton also played the lead role in Everyone's Talking About Jamie, but is probably best known for playing Stephen Carmichael in the TV series Bad Education.

It's estimated the 28-year-old, who has 140,000 followers, could command £206 per sponsored post after his Strictly stint.

Amanda Abbington

The accomplished actress was the first star to be officially announced for the show – and said she was “thrilled” to be asked.

She made her name on shows like Sherlock, Mr Selfridge and voicing the character of Gwen on BBC kids show Dinopaws.

This year Amanda, 51, delighted audiences by reuniting with Sherlock writer Peter Moffatt to star in the West End show The Unfriend.

She could earn up to £193 per post on Instagram, where she has 96,000 followers, but is most likely to coin in it with TV appearances.

Amanda, who split from long-term partner Martin Freeman – father of her two children – in 2016, has run into money troubles in the past.

In 2013, she was declared insolvent at London’s High Court over an unpaid tax bill.

The actress later explained: “It was just me not managing my finances properly. I was putting some money away (to pay tax), but not all of it.

“I was working one year and not working another year. So I used the money I saved.”

Amanda was once a passionate dancer who had fantasies about performing at the Royal Opera House and auditioned for the stage show Cats nine times.

Krishnan Guru-Murthy 

Krishnan will be a familiar face to viewers, having been a news anchor for Channel 4 for years.

His most famous interview was arguably with actor Robert Downey Junior, who was promoting Avengers: Age of Ultron in 2015.

It's been watched over 12 million times on YouTube.

When Krishnan veered on to the topic of the actor's personal life and particularly his past substance abuse, Downey became visibly agitated.

He then got up and walked out, declaring: "It's getting a little Diane Sawyer in here, and you're a bit of a schmuck."

The experts believe Krishnan could rake in £191 per Instagram post in the wake of Strictly. He already has 15,200 followers.

Annabel Croft

Annabel will swap tennis balls for glitterballs.

The former British Number One player still has an integral role in the sport, presenting the coverage of Wimbledon each year.

She has also fronted TV shows such as Treasure Hunt and Inceptor and her radio career has seen her work as a pundit for the BBC, Sky, Amazon, Prime and ITV, among others.

Annabel, who has had sponsorship deals with Wilson, has 10,000 Insta followers and could earn £186 per post.

Eddie Kadi

Comedian and BBC Radio One Xtra DJ Eddie, 40, was the first British black comedian to headline the O2 Arena in London.

He has hosted the official red-carpet shows for BET International and BET Africa in Los Angeles.

Earlier this year he was nominated for both the Royal Television Society's Best Breakthrough Award and Best Breakthrough Presenter at the Edinburgh TV Awards.

He announced his Strictly news on his BBC show, and said he's "excited".

Eddie currently has 110,000 followers and is estimated to be able to command £149 per post after waltzing on the show.

Les Dennis

Les, 69, became a household name as the host of Family Fortunes.

He started out as a comedian in his home town of Liverpool, and has also appeared on Coronation Street and landed a part in Ricky Gervais’ comedy Extras.

He has just 6,500 followers on Instagram – but Strictly could introduce him to a whole new generation, meaning Les could still earn £42 a post.

Les, once married to Amanda Holden, recently revealed he lost three stone after doctors told him he was pre-diabetic, but admitted Strictly is “outside my comfort zone”.

He now lives in a beautiful home in Cheshire with his lifestyle guru wife Claire.

Angela Rippon

Broadcaster Angela Rippon, 78, broke down barriers as the first female journalist to have a regular news reading spot on national TV.

And she'll be this year's oldest Strictly contestant – but she should be up to the challenge, having penned keep-fit guides for the older generation including Stay Active, Stay Supple, Stay Healthy.

Angela already has 4,134 followers on Instagram and experts have calculated she could make £25 per post.

Jody Cundy CBE

Jody is already a champ after winning eight gold medals for Britain.

The paralympic swimmer and cyclist’s competitive nature is likely to make him a tough adversary.

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Jody, sponsored by Icelandic prosthetics firm Ossur and Everybody Leisure, was born with a deformed foot, which was amputated when he was three years old. 

Jodie, 44, engaged to fiance Lucy Bowles, has more than 3,300 followers and could pick up £24 a post.

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