b.Eautiful Readies Capsule for Dover Street Market

b.Eautiful Readies Capsule for Dover Street Market

To celebrate its launch at Dover Street Market London, b.Eautiful has now put together an exclusive capsule collection. Comprised of three graphic T-shirt designs, the release sees plays on the brand’s line of onomatopoeia tees and a flip of a signature style.

Leading the mix is the DSM-DSM Long Sleeve T-Shirt and a glitched Yura-Yura/Koro-Koro Short Sleeve T-Shirt. In Japanese, yura-yura is an onomatopoeia for slow swaying from side to side and koro-koro is small and round object rolling. Rounding up the release is a flip of b.Eautiful’s Hiking Guide T-Shirt from Collection*5 (Fall 2023). The tee features a layered “d.ovEr strEEt markEt” logo referencing b.Eautiful’s own logo. Each tee style also features a “b.Eautiful for Dover Street Market” sleeve hit.

b.Eautiful tapped friend and Tokyo-native, Kikuno to model the capsule collection, with photography by Yuta Saito.

Take a look at the range available now exclusively at Dover Street Market London and on b.Eautiful’s website.

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