Dancer: Argos Christmas advert 2023
It’s that time of year when it gets cold outside and the Christmas adverts start making their way onto the television.
Supermarkets, clothing shops and department stores like John Lewis will be releasing their festive adverts imminently in the run-up to Christmas Day 2023.
Express.co.uk will be sharing updates as each advert drops on screens in the coming days and weeks.
Will Marks and Spencer’s advert tug at the heartstrings? Could Sports Direct’s festive storyline be your favourite this year?
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M&S releases itsChristmas advert
Celebrating the honest truth of Christmas, Marks and Spencer’s campaign is inspired by the insight that, for many, it can be a challenge striking the balance between celebrating the things people love about the season and taking on some things they might not enjoy as much but feel obliged to do.
Therefore, the campaign invites viewers to embrace only the things they love about Christmas (and skip those they don’t).
The campaign line ‘Love Thismas (Not Thatmas)’ encourages people to join in, deciding what makes Christmas work best for them.
The ad stars Hannah Waddingham, Zawe Ashton, Sophie Ellis-Bextor and Tan France.
Anna Braithwaite, M&S Clothing and Home Marketing Director, said: “I’m sure everyone watching our ad will be able to relate to our fabulous cast of talent who so hilariously bring to life those little moments and dilemmas we all have at Christmas time!
“Before we created Love Thismas (Not Thatmas), we spoke to hundreds of our customers and they all told us that, at Christmas, they feel this pressure of having to worry about and plan so many things.
“We know it can often feel like the list is never-ending so this year we decided to celebrate and empower our customers to just do the things they love.”
Festive updates
Stay with us for more updates on Christmas adverts which will be airing soon.
Let us know your favourite of all time!
Shelter’s festive campaign launches
Homelessness charity Shelter has launched it’s 2023 Christmas campaign.
A statement from the charity reads: “At the heart of the campaign is a 90 second film, entitled ‘Good As Gold’ which follows Maddy, played by eight year old Tilly Walker.”
It opens in a warm-hearted way before delivering an emotional ending about Maddy to viewers.
Polly Neate, Chief Executive, Shelter said: “There are now over 131,000 homeless children stuck in temporary accommodation, the highest number recorded. This advert brings to life what it really means for a child to have nowhere to call home. Make no mistake: a cramped hostel room or a run-down bedsit is not a home, but this is where far too many children will be waking up on Christmas morning.”
When is John Lewis’ ad coming out?
John Lewis bosses have kept tight-lipped on its 2023 advert, however it dropped the 2022 ad at 8pm on November 10.
The advert is often released on a Thursday – so the potential date for this year’s ad could be on November 9.
It’s been reported John Lewis members may get to see the festive advert before anyone else does.
An email to members email reads: “The anticipation is growing… Our new Christmas ad is almost here. Become a My John Lewis member and download our app by 31 October to watch it first on launch day.”
Argos releases its Christmas advert
Argos will see toys Connie and Trevor tell the nation that “This Christmas, there’s more to Argos” as part of its festive ad.
Kicking off the trailer, Connie performs an epic dance across a table on Christmas Eve as she struggles to contain her excitement.
Trevor takes the role of director and says: “Lights, camera, coffee machine.”
Then Connie emerges from the shadows to unveil herself wearing a dazzling pink Christmas jumpsuit.
This year, Argos will see their fan favourite toys Connie and Trevor put on a show to tell the nation that “This Christmas, There’s More To Argos”.
The toys have returned to viewers’ screens to advertise their impressive range of top brands and stylish gifts on offer this Christmas.
Kicking off the trailer, Connie performs an epic dance across a table on Christmas Eve as she struggles to contain her excitement for the big day.
Trevor begins to take the role of director and commands: “Lights, camera, coffee machine,” before Connie emerges from the shadows to unveil herself wearing a dazzling pink Christmas jumpsuit.
Connie struts past a series of Argos products, used to heighten her grand performance, such as a Sonos speaker and Habitat Gold cocktail shaker which sparkles against her pink sequin jumpsuit.
Dancer: Argos Christmas advert 2023
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